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First, Art. Then, Marketing.

The word 'arteting' with a prohibition sign over it

There is Art. And there is Marketing.

If you can’t find art in the work that you do, then you’re probably doing it wrong.

And if you can’t proclaim the worth of the work that you do, then you probably don’t know what you’re doing.

But you can’t extol the virtues while you’re busy manifesting them. And, equally, you can’t create the all-important magic if you’re looking out there at the audience, real or imagined. One needs the other to thrive, but they they have entirely different requirements. They each need their own space and time.

Private work. Public performance.

I tried for a long time to get away with only the first one. Working on the assumption that the quality of my work would simply speak for itself, and I would be recognised.

Artful work will absolutely speak for itself. But you have to actually show it to people for any of them to hear it. I was shy about showing it, and so my sphere of recognition remained small.

Simultaneously, I hoped, one day, to vomit up some perfect masterpiece that I could apply my skills of persusion to, wholesale, without reserve.

It’s probably only narcissists that ever achieve that lofty goal.

I’m not saying anything new. I’m just telling you what I know I can’t deny any longer: To do what you came here to do, you need Art, and you need Marketing. But don’t muddy the waters. Be clear on your task in this moment. You don’t need arteting.

Be true, first. And then, stand by it.

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